AMC Theatres makes big change to ticket pricing for movies

People walk by an AMC movie theater

AMC Theatres, the nation's largest movie theater chain, unveiled a new pricing scheme in which seat location determines how much your movie ticket costs.Evan Agostini/Invision/AP


AMC Theatres, the country’s largest movie theater chain, is starting a new initiative where patrons will be charged more for prime seats.

The initiative, which AMC calls “Sightline,” will give movie patrons the option to pay more or less for a ticket depending on where they sit inside a movie theater, according to a press release from AMC Theatres.

Sightline will be rolled out gradually throughout the year. It will start soon at select theaters in New York, Chicago and Kansas City, and then it will be expanded to all U.S. locations by the end of this year.

The premise boils down to this: The best seats in the middle of a movie theatre will now cost more than, say, seats in the front row or on the side.

There are three options for ticket pricing: Preferred Sightline, Standard Sightline and Value Sightline.

Preferred Sightline is the priciest option, and these seats are usually located right in the middle of the theater. Stubs A-List members can reserve these premium seats at no additional cost.

Standard Sightline includes the most common seats you will find in a movie theater and is about the cost of a standard movie ticket.

Value Sightline refers to a seat in the front row, in addition to the ADA seats in the theater. (These are usually the cheapest seats and only available to AMC Stubs members.)

The new structure will only apply to showings after 4 p.m. and not to Discount Tuesdays, when all movie tickets are sold for $5.

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